About

Kevin Shanley and Mike Cismesia have been working together for over twenty years. You will not find a more dynamic duo. They also employ a community of associates that include web designers, email specialists, copywriters, plus much more…

Kevin Shanley and Mike Cismesia are publishing marketing pros. They know the business of magazine publishing and marketing inside and out. Direct mail, space ads, outdoor advertisement, trade shows, public relations, infomercials, franchise groups and the web are all part of their marketing history.

They turn businesses around financially by applying a unique blend of financial analysis, circulation management, and marketing. They crunch and analyze numbers that point the client in the right direction. They can forecast the return on every marketing dollar before a campaign is mailed. They know how to manage marketing risk by saving their clients hundreds of thousands in marketing dollars. They simply take the guess work out of the marketing process and replace it with a disciplined process that manages risk. They simply know the shortest route to both profitability and circulation growth.

Plus, working with Kevin and Mike is fun. A lot of humor rides with their professionalism. As with any relationship, getting along with others is the backbone of trust. Clients trust Kevin and Mike, making it very easy to recommend them to others.

Shanley + Associates is dedicated to not-for-profit organizations with publishing divisions. They work with many religious publishers simply because it's a personal area of interest for Kevin Shanley and a market he knows well. Satisfied clients include organizations of many diverse religious beliefs.

In addition to not-for-profits, Shanley + Associates has served many niche organizations in the fields of association management, including: financial, medical, business publishing; insurance, securities, and real estate training companies; professional continuing education; and many others.

Shanley + Associates' services focus on turning magazine publishing operations around financially. We first define a financial path, followed by a circulation strategy. We put financial health ahead of circulation growth. Without a sound financial plan, there can be no sustainable circulation growth. We write the plans, and in the case for many our clients, we work the plans.